Business Management Assignment Analyzing Case of Surviving Amazon
Question
Task:
Surviving Amazon
Sam Adler-Bell
Sometimes resistance is the only way to survive.
It is human to resist even when our resistance is barely registered by those in power. In her memoir of working in an Amazon warehouse in Leipzig, Germany in 2010, Heike Geissler recalls these lines from Austrian playwright and novelist Elfriede Jelinek: “Anyone alive disrupts.” Speaking to herself or perhaps to the reader—the book is written almost entirely in the second person—she adds, “You ought to prove to your employer that you’re alive.”
Geissler imagines various disruptive tactics for doing so. One could hide products to “remove them from the commodities cycle,” damage products and pretend they arrived that way, or damage them subtly “so that the damage is only revealed once they arrive at the customer.” Toward the end of the book, Geissler’s boyfriend receives a package that appears to have been sabotaged in just this way.
Inevitably, she writes, you’ll get caught. “Everything gets found out in this company, but up to that point you’d have lived a little more in your workplace and you’d have ordered your obedience to retreat.”
These small acts of individual resistance—means of asserting one’s humanity against a system elaborately designed to blot it out—are versions of what sociologists and anthropologists call “weapons of the weak.” They tend to arise when relatively powerless groups contest the conditions of their subjugation by powerful subjugators. James C. Scott’s seminal 1985 study of Malaysian peasant resistance by the same name taxonomizes these quotidian acts of defiance, including foot dragging, dissimulation, desertion, false compliance, pilfering, feigned ignorance, slander, arson, and sabotage.
Amazon has built a vast logistics empire by subjecting its workforce to extreme forms of technological discipline—designed to keep workers isolated, fearful, and maniacally productive. This piece sets out to surface the “weapons of the weak” wielded by workers to resist this regime. I talked to current and former Amazon employees, spoke with warehouse worker organizers, read exit interviews on Indeed and Glassdoor, and visited online forums where Amazon workers congregate to complain, commiserate, shoot the shit, and seek and offer advice. I learned a great deal about the regime of total surveillance and bodily control that Amazon has built to manage its growing logistics workforce. And I learned about the counter-strategies that workers deploy to resist the dehumanization, boredom, pain, and mental anguish that Amazon’s disciplinary apparatus exacts.
The warehouse workers I encountered play games, against themselves or their coworkers. They cheat to artificially boost their productivity numbers. They pass these tricks around in coded language. They use their scanners to find erroneously underpriced items and buy them in bulk. (Some steal outright.) They play (usually harmless) pranks on overbearing managers. And almost all of them skirt safety rules to move faster. Naturally, my sources were hesitant to disclose the specifics of some tactics, particularly those that openly defy Amazon’s rules or the law. In some cases, even when I learned them, I’ve left the details deliberately vague.
By far the most common form of resistance among Amazon employees, however, is to quit. A warehouse organizer in Illinois told me that employees who have been around for at least six months are considered “old guard.” For most workers, an Amazon warehouse job is exhausting, deadening, and unsafe. “They work themselves to the bone and wind up washing out,” said Charlie, a fulfillment center worker in Northampton County, Pennsylvania. For those who stay, the draw is Amazon’s generous compensation and benefits package, relative to other low-wage workplaces. “The running joke is that the only benefit to working at Amazon is the benefits,” Charlie told me. For full-time employees, Amazon offers health insurance plans and a 401(k); in October 2018, CEO Jeff Bezos established a $15 minimum wage across its US warehouses. Even before then, Amazon tended to pay better than other employers in the logistics industry.
Amazon builds fulfillment centers in hollowed-out industrial areas and the exurban fringes of increasingly unlivable cities. Warehouse jobs are often the best (or only) game in town. Even so, workers say, it’s not always worth the trouble. According to Sam Nelson, an organizer with Jobs with Justice, a national coalition of unions and community groups, a frequent refrain among workers at Amazon’s warehouse in Shakopee, Minnesota is, “This is the best job I ever had, and I’m going to quit in two months.”
In this context, daily acts of resistance serve as body and sanity-saving strategies. Small workarounds—tricks, games, minor sabotage—extend the time one can bear the relentless and deadening grind. A strategy that saves one’s calves an extra trip across the warehouse could make the difference between quitting this week and holding out for another paycheck.
These strategies are not only valuable, then, for privately registering one’s discontent but also for survival. At their limit, they may even be genuinely oppositional: functioning as forms of industrial sabotage or fostering solidarity among the workers. In Weapons of the Weak, Scott writes that everyday resistance enables those he observed to “nibble away” at onerous or unfair policies without risking “more quixotic action.” Even when the oppressed decline mass action,
Scott argued, petty insubordinate gestures “create a political and economic barrier reef” on which the ship of state (or capital) might eventually run aground. But there is a danger in over-valorizing the weapons of the weak. You risk conceding that the weak will always remain so—giving up the possibility of collective upheaval. Some acts of resistance actively inhibit mass action. Skirting safety rules and deploying labor-saving tricks may provide the feeling of having pulled one over on the boss, but they often benefit the company. Games displace competition horizontally, among coworkers, and insulate management from labor’s ire. And even those techniques which slow productivity may merely function as safety valves, preventing the buildup of more acute and collective rage.
On the other hand, small acts—especially those that involve some sort of coordinated deception—may awaken a willingness to defy that eventually enables larger, more decisive acts. Whether any of the acts of sabotage, subterfuge, or evasion committed by Amazon workers are accreting a hazardous reef remains to be seen. What is certain is that, one way or the other, we need to sink the ship.
The Rule of the Rate
Amazon’s global distribution infrastructure—from fulfillment and sort centers, to cross-docks, delivery stations, and Prime Now Hubs—now covers almost 222 million square feet, an area roughly a third the size of Manhattan. In every province of this fiefdom, as one Amazon warehouse worker quipped on Reddit, “the almighty rate rules”—that is, the speed at which each worker does her job.
Amazon has risen to monopolistic dominance by shortening the critical time between the production and realization (i.e. sale) of commodities. Incorporating the lessons of “just-in-time” production innovated by Japanese car manufacturers, Amazon’s vast logistics network is designed to minimize the amount of time that products sit still. “The longer something sits and isn’t in motion, the less money Amazon makes,” said Charlie, the Pennsylvania fulfillment center worker. Whether stowing, picking, sorting, or delivering Amazon products, workers are expected to perform at a breakneck pace—while maintaining accuracy.
Since the advent of wage labor, time has been a key disciplinary tool for bosses. But Amazon has taken this technique to a new level, building a massive and intricate system of surveillance and control to accelerate the rate of productivity. “There is no privacy,” Charlie said. Many sort and fulfillment centers are vast, brightly lit affairs, with unforgiving concrete floors and high ceilings. Cameras are ubiquitous. “You should start thinking of it like a prison structure… We just presume we’re always being watched.”
When Amazon was granted a patent last year for a haptic wristband with a motion sensor designed to guide workers’ hands toward inventory items—or, as some darkly speculated, to buzz when they fall behind and need some haptic motivation to speed up—privacy advocates gasped. But such innovations, current and former workers tell me, would only augment existing tactics.
At a typical fulfillment center, certain workers unpack products arriving from manufacturers and suppliers; others stow them amid vast rows of shelves; and “pickers” fulfill orders by grabbing the correct items from the shelves and putting them in a tote, which is conveyed to “packers” who prepare the order for shipment. Workers log their interaction with each product and its location via a scanner, which almost every one of them carries.
If you’re a picker, your scanner tells you the location of the product to be picked and begins counting down the time it should take you to get there. If it takes you longer than the allotted time, the clock starts counting up, recording the amount of time you’ll have to make up later to stay “above rate.” When you arrive at your destination, you scan the shelf or bin, find the item, and place it in your tote. Then you get another location. This process continues until the products needed for the order—or some portion of an order or set of orders—is complete. You set the tote on a conveyor and the process starts again.
The scanner is a powerful surveillance tool. It records your productivity rate—displaying it on its interface—as well as the time between subsequent scans (aka Time Off Task or TOT). If your TOT exceeds fifteen minutes or your rate falls below the prescribed speed for the day, you’ll get a visit from a manager or a write-up. Too many write-ups and you’ll be cut loose. “Rates are used as Damocles’ sword,” Charlie said. “You can be king, but there’s a blade hanging above your head held by a thin hair.”
To encourage competition, managers publicly post a ranking of employee productivity at the end of each day. In some warehouses, there’s a whiteboard; in others, a printed piece of paper or an electronic display. Ashleigh Strange, who worked at a warehouse in Breinigsville, Pennsylvania between 2013 and 2015, said this practice was also a “method of group shaming.” “If you were the worst person in the warehouse,” Ashleigh said, “you’re going to know it. And so will everyone else.” In some warehouses, bottom performers are automatically enrolled in remedial training—or written up.
Management also runs what employees called “power hours,” during which workers are incentivized by raffle tickets or Amazon “swag” to work as fast as humanly possible. “You get an unimportant reward for working as fast as you can,” said Charlie. “Everyone competes. This becomes the new baseline.”
Online Amazon worker forums are full of strategies for artificially boosting rates. One worker discovered that managers were basing his productivity numbers on how quickly he started work after a break. By leaving a count loaded in his scanner, he could trick the computer into thinking he had resumed work with a flurry of activity. Others boost their count by rapidly scanning several bins of small items. These little tricks get shared obliquely, “like hobo symbols,” said Charlie. “A lot of, ‘I don’t do this, but I heard that… ’ or, ‘This is the way I don’t do it.’” These strategies circulate through departments until management catches on, which they usually do. In the meantime, shortcuts and hacks allow for brief reprieves from the relentless pace of the work—sometimes more than a brief reprieve. As one prodigious hustler put it on Reddit, “I get my production really high and fuck around for the rest of the week.”
Resisting for the Boss
In Manufacturing Consent, labor ethnographer Michael Buroway writes that productivity games often “arise from worker initiatives, from the search for means of enduring subordination to the labor process.” But these temporary escapes come at a cost. By “redistribut[ing] conflict from a hierarchical direction into a lateral direction,” games can blind workers to their shared adversaries.
Geissler, the German warehouse worker, observed this phenomenon among her colleagues in Leipzig. “You’re in a so-called flat hierarchy,” she writes, “in which all flat hierarchists are gagging for an opponent.” Seeing the corporation itself as too complex and distant a target, she and her coworkers directed their discontent and irritation toward whomever was closest—often each other.
On the other hand, some workers report deep camaraderie with their coworkers. While managers try to foster a culture of snitching, it doesn’t always work. Charlie’s job requires him to correct inventory errors, including those caused by his coworkers “creative” scanning. “Some of us try to fix it, but it’s not really a priority unless it deals with Loss Prevention”—that is, unless his coworkers are actually stealing products. “Associates try to watch each other, not report each other. We help each other.”
In her forthcoming book Data Driven: Truckers and the New Workplace Surveillance, the sociologist Karen Levy observed comparable techniques deployed by truckers to evade onboard electronic monitoring. These ranged from brute-force sabotage (covering an onboard recorder “with a small bag of dry ice and tapping them with a rubber mallet” leaves “no outward sign of assault” while shattering the machine’s “solid-state innards”) to data editing, GPS jamming, and hacking (in one driver’s case, in order to play solitaire and Quake on the truck’s onboard computer).
“There is value to resistance that doesn’t challenge the status quo,” Levy told me. “Things like identity formation and cultural preservation are also reasons to resist, whether or not you change the system.” Workplace games and tricks provide escapes from monotony, while sharing them among coworkers—either in the workplace or in online forums—can foster a sense of shared identity.
But, Levy says, resistive tactics don’t necessarily pose a threat to underlying (exploitive) paradigms; sometimes they even reinforce them. Many of the everyday evasions Levy observed among the truckers were aimed at skirting federal laws that prevent truckers from driving longer, more dangerous hours. Expressions of autonomy, perhaps, which nonetheless benefit the boss.
Similarly, some of the strategies deployed by Amazon workers—especially those that evade safety precautions—allow them to work faster. Rate-based games, even those that aren’t sanctioned by management, can have the effect of boosting Amazon’s overall productivity.
What’s more, Levy told me, “Certain types of resistance can become a release valve for people—like recycling.” Or like hating your boss and scribbling graffiti about him on the walls of the men’s room. “You feel like you’ve done something. You say, okay, that’s done.” In this way, resistance greases the gears of the system, enabling a daily negotiation over power and consent which forestalls any ultimate confrontation. In some cases, the weapons of the weak are not merely insufficient; they impede collective action.
Bad Robot
One of the reasons that Amazon workers resort to resistive measures is to preserve their health in a workplace constantly trying to destroy it. Amazon is consistently rated among the most dangerous workplaces in America—and those numbers would be much higher if workers consistently reported their injuries.
“Workers must reach punishingly high rates, with each act measured for efficiency and quality,” writes Martin Harvey, an Amazon warehouse worker and graduate student. “The impacts of this process on human bodies and minds is horrific: joint pain, carpal tunnel, blown backs, anxiety, and depression are all common aspects of the work.” “There is no way to do a job without being ‘creative’ with ‘Do your job safely, do it correctly, but make rate,’” reads a Reddit post on a thread about safety hazards at fulfillment centers. And because inaccuracy and inefficiency can cost you the job, workers are implicitly encouraged to skirt the safety rules.
Ashleigh told me she frequently ignored aches and pains and injuries while on the job. “You smash your finger in a crate, you’re going to hold your breath and keep going,” she said, “Because otherwise, A, they’re going to find a way to tell you it’s your fault or, B, if you stop and complain, go to the [medical] office, that will affect your rate.” Then it will be up to a manager’s discretion whether the note from AmCare, Amazon’s in-house medical office, is enough to give you a break on your numbers.
When they are severely injured on the job, a Guardian investigation found, employees have had to fight Amazon for worker’s comp. Michelle Quinones of Fort Worth, Texas was sent back to the warehouse floor from AmCare at least ten times after reporting carpal tunnel pain. When her wrist finally needed surgery, Amazon’s workers’ comp insurer fought her for over a year before paying for the procedure.
Anxiety and severe stress about meeting rate is also ubiquitous in the online forums and groups I visited. “Anybody else have nightmares and stress about not hitting rate” reads a post with dozens of responses on an Amazon warehouse subreddit. “I constantly dread going to work… I hate stowing and I can’t get better no matter how hard I try… I drive home exhausted and lay in bed stressed about how I’m going to do the next day. I’ve been here 6 months almost, surprise I’m still even employed… I love amazon, but then I hate it. I just can’t do it and the stress is killing me.”
Some responses offer strategies for stowing quickly, while others debate productivity-enhancing substances. “Caffeine helped me. Red Bull, monster rockstar and now I’ve discovered 5 hour energy,” says one worker. “No the energy drinks just make you sweat a lot more and cause anxiety,” counters another. “CBD oil… might help (after work before bed) with stress and anxiety. It[’]s not illegal and won[’]t fail any drug tests it[’]s not like THC.” Public forums like these (and many private ones elsewhere on the internet) are collaborative spaces where agitation—shared expressions of anger and grievance—can congeal into solidarity. At a company that is notoriously parsimonious about Time Off Task, forums function as de facto break rooms where workers commiserate, complain, and perhaps even entertain collective action. But sometimes these spaces also serve to rationalize the manifestly oppressive pressures of the workplace. Forum participants encourage each other to stick it out, to fight through pain. “It gets better” is a common refrain. They collaborate on techniques for pushing their bodies harder and for evading onerous safety regulations. Few tips are traded about how to flourish at Amazon; they are mostly about how to get by. Veterans advise newcomers to resign themselves to dehumanizing monotony or risk perpetual dissatisfaction: put your head down, get tunnel vision, give in to the flow. Sharing strategies for survival has the effect of normalizing the idea that “work” is something one can only aspire to (barely) survive.
In November 2018, Amazon workers organized demonstrations across Europe under the banner “we are not robots.” Responding to the protest, an Amazon employee wrote on Reddit, “No but I sometimes wish I were one. Life would be so much easier and I would be much more pleasant to work with if I had no emotions or pain.”
Clotted Arteries
Amazon has built the most advanced system in history for disciplining workers’ bodies. It pounds them, with fear and technology, into replaceable parts of a single machine. “All employees are essentially wetware attached to machinery,” says Charlie, the warehouse worker in Pennsylvania. The purpose of this machinery is to accelerate the rate of exploitation—allowing for an unprecedented quantity of wealth to be expropriated by a single man.
Amazon’s disciplinary apparatus isolates individual workers, encourages competition among them, and wears them down to the point of exhaustion and resignation—at which point, many of them quit. Temporary workers cycle in and out, and slack labor markets ensure a new workforce is always in waiting. Where resistance arises, it often only provides momentary solace—a break for the body, a fleeting feeling of defiance, or a way of letting off steam. Other times, as with safety regulations, the system relies on rule-breaking to function. Yet Amazon’s approach to discipline also points to its greatest vulnerability: its need for speed. “In the idealised world-picture of logistics,” writes Jasper Bernes, “manufacture is merely one moment in a continuous, Heraclitean flux; the factory dissolves into planetary flows, chopped up into modular, component processes which, separated by thousands of miles, combine and recombine according to the changing whims of capital.” If this dream of frictionless flow has produced the dismal conditions within the Amazon warehouse, it also offers those same workers a potential source of leverage.
Whereas workers in a factory have the power to slow or halt production, workers in the logistics industry have the power to block circulation, to clot the channels through which capital flows and learns about itself. Longshoremen at major ports have wielded this power to great effect for a century, their strikes functioning as de facto blockades. And just-in-time logistics is potentially even more vulnerable to worker disruption, since it eschews the redundancies and backups that might have compensated for circulatory blockages in the past. Logistics is both the circulatory and nervous system of contemporary capitalism. Amazon prefigures the worker as a seamless conduit—a neuron and a blood cell—in the free movement of information and commodities. Her behavior is minutely calibrated, at every moment, to serve the ever-fluctuating demands of a dynamic and hydraulic world system. If she and her coworkers refuse to play their role in this meticulously choreographed operation, however, the whole system seizes up.
Of course, such a project will rely on Amazon workers developing the sort of solidarity that is disincentivized by the disciplinary apparatus erected around them. It means reaching beyond forms of micro-resistance that may mitigate the most dehumanizing aspects of the work, but which are ultimately comfortably accommodated (if not actively encouraged) by the company structure.
Community Engagement
To date, the only group of Amazon workers who have managed to collectively force a negotiation with management are those at the Shakopee, Minnesota fulfillment center outside Minneapolis. With the help of organizers from the Awood Center, a worker center funded by the Service Employees International Union, the predominantly Somali workforce has staged a series of protests against an ever-increasing pace of work which punishes devout Muslim employees for using break time to pray. On December 14, 2018, at the peak of the holiday rush, forty Shakopee warehouse workers walked off the job.
These actions have forced Amazon to come to the table. They’ve agreed to have Somali-speaking managers present for firings related to productivity and to hold quarterly meetings with the workers. An Amazon spokesperson told the New York Times that “the company did not see its work with the East African workers as a negotiation but rather as a form of community engagement similar to its outreach efforts with veterans and lesbian, gay, bisexual, and transgender employees.”
But the Shakopee workers aren’t looking for “community engagement.” They’re fighting for changes in, and more control over, the conditions of their work. “Workers are using every avenue possible to try and win jobs that are safe and that invest in our families and our communities,” said Abdirahman Muse, director of the Awood Center.
During the night shift on March 7, 2019, around thirty stowers at Shakopee staged another walkout, returning to the warehouse after three hours with a list of demands. “In addition to calling for an ‘end [to] the unfair rates that force errors and end careers,’” Labor Notesreported, “they called on Amazon to stop the use of temporary employees, to ‘stop counting prayer and bathroom breaks against rate,’ and to better maintain the equipment that most often leads to injury.” [Eds.: On July 16, 2019, during the first day of the two-day Prime Day sale, organizers at Shakopee engaged in another work stoppage to protest working conditions.]
To be sure, the workers at Shakopee have benefited from a tighter labor market. In Minnesota, Amazon can’t rely exclusively on washout and turnover to fix its labor problems. They’ve also benefited from preexisting cultural and communal ties which have provided fertile ground for building workplace solidarity. “One thing to know about our community—we talk a lot on the phone and chat over coffee,” Muse told the New York Times. “That makes organizing easier.” Most fundamentally, however, the workers have been successful because they’ve done large-scale actions together—actions that a pose a genuine threat to Amazon’s productivity goals, to the frictionless flow of goods, and therefore, to its bottom line.
The fact is that organizing beyond daily resistance is hard. So is overcoming fear inside a system designed to inspire it, and developing close bonds when the work demands callousness. Amazon has already begun to retaliate against workers who participate in small-scale protests. They will no doubt intensify their efforts if larger-scale unrest begins to stir. The experience in Shakopee suggests that mobilizing workers’ networks outside the warehouse is a necessary part of the strategy. Warehouses packed with thousands of workers can amplify impersonality and isolation; the neighborhood instead of the shopfloor may offer a more promising site for organizing.
And online forums, like those I consulted for this piece, may also be a place where solidarity and strategy is cultivated. “We’re not getting a raise unless we could organize something drastic,” wrote one worker in February 2018 on the Amazon warehouse subreddit, “like striking during Prime Week across the network. I’m talking representation in all shifts (days and nights), all departments.”
In response, another worker posted, “Funny enough, Someone wrote ‘Amazon needs a union!’ on the ‘voice of the associates board.’ Next day it was erased with no response.”
Based on the above case study, prepare a business management assignment as per the template below:
1. Synopsis/Executive Summary
• Outline the purpose of the case study.
• Describe the field of research.
• Outline the issues and findings of the case study without the specific details.
• Identify the theory that will be used.
• Note any assumptions made (you may not have all the information you'd like so some assumptions may be necessary e.g.: "It has been assumed that…", "Assuming that it takes half an hour to read one document…").
2. Findings
• Identify the problems found in the case by:
o analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.
o searching for the underlying problems
• This section is often divided into sub sections.
3. Discussion
• Summarise the major problem
• Identify alternative solutions to this/these major problem/s.
• Briefly outline each alternative solution and evaluate its advantages and disadvantages.
• There is no need to refer to theory or coursework here.
4. Conclusion
• Sum up the main points from the findings and discussion.
5. Recommendations
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice explaining how it will solve the major problem/s.
• This should be written in a forceful style as this section is intended to be persuasive.
• Here integration of theory and coursework is appropriate.
Answer
Synopsis / executive summary
This research on business management assignment has been assumed that Amazon is currently experiencing some major issues. One of the major barriers is surviving Amazon and sometimes resistance is the only way to survive. Some of the former employees have suggested that humans might resist though resistance is rarely registered by those powers. The former was suggested during the employment periods with Amazon warehouse in Leipzig, Germany in the year 2010 recalls these lines from the Austrian playwright. Based on research it has been analyzed that various disruptive tactics are found in the company, one of which is hiding products for removing them from the commodities cycle. There have been various complaints from the customers about receiving damaged products or damage subtly for instance damage can only be revealed after receiving by the customers. Along with that Amazon has created a vast logistic empire by the subjective workforce to extreme forms of technological disciplines. Technological disciplines have been designed to keep isolated workers, fearful and most productive. This piece has been set out to surface weapons of weakness that are wielded by workers to resist the regime. Hence, there are various other issues related to Amazon which have been assumed in this case study along with various other aspects employees and customers have experienced. Hence, the theories in terms of managing the survival of Amazon in critical circumstances can be the contingency management theory, Drucker's theory, transformational leadership theory, and the six sigma concept. These might assist the bigger business to cope up with the situations and issues that have emerged in recent times. Thus, the impact of the issues along with the solutions has been depicted in the research.
Findings
According to Golecet al., (2021, p. 68), the contingency management theory refers to leadership putting forth ideas that lead to the success of leaders hingeing on specific situations. Certain factors have played an important role which has defined particular leadership styles that might be effective for the current situation. This factor defines tasks, leaders' personalities, and group composition which is meant to be led. There are various models of contingency theory thus it might help Amazon to deal with the issues. This theory has included Fiedler's Contingency Theory, Situational leadership Theory, Path-Goal theory, and decision-making theory. Fiedler's Contingency Theory has addressed ideas that might define effective leadership hinges. For a successful outcome, leaders must be required to represent tasks as well as set achievable goals for procedures outlined. It is required for the company to possess punishments as well as rewards. Another aspect is situational leadership theory which has put forth ideas that leadership styles on four behaviors such as selling, participating, delegating, and telling. This theory helps leaders to adapt leadership techniques to fit in maturity levels of the groups based on the current situation. Thus adopting this might be beneficial for the company to communicate with each employee and worker. Amazon has establishing fulfillment centers in hollowed-out industrial areas along with that exurban fringes for improving unlivable cities. Warehouse jobs are one of the best games in the town however workers have suggested sometimes it is not worth the trouble. Based on research it has been addressed that jobs with justices, community groups, and national coalition unions. In this context, daily acts of resistance serve as sanity and body for saving strategies. Thus, contingency leadership theory might be beneficial though it might take several years to achieve set goals. Path-goals theory has defined two popular theories: setting goals and expectancy. As the company has been experiencing issues related to poor management skills thus it is required for the company to adopt effective leadership theory. For instance, contingency theory might be beneficial to deal with the current issues in terms of dealing with employees as well as customers of Amazon (Logic Magazine. 2022).
As per the view of Delfanti and Frey, (2021, p. 655), based on Drucker's theory, it has been observed that managers should identify all the issues to be a leader. For leading a team for successful outcomes during supporting and encouraging each individual aspect which has considered challenging Drucker’s approaches. Here this research has mentioned some implementing strategies related to management theory. It is essential for employees to respect managers' aspects. Each worker is required to have the opportunity to speak up as well as share individual ideas with the team along with that during staff meetings or in conferences. Collaboration is the major crucial part for the organization instead of pitting employees against each other or building a negative environment. However, this does not refer to employees who do not work individually through working together or asking for help or inspiration from others might help to build a positive environment. Once a customer namely Geissler's boyfriend has received packages which appear to be sabotaged along with that also mentions everything has got found out in the company though up to that times Geisselers’ have to live little more in the workplace as the order has been obedient to retreat. James C. Scott's seminal 1985 study of Malaysian has presented resistance with similar name taxonomizes those quotidian acts of defiance regarding foot-dragging, desertion, false compliances, dissimulation, pilfering, feigned ignorances, arson, slander and sabotages. Amazon's global distribution infrastructure from sort centers and fulfillment has referred to cross docks, prime now hubs, and delivery stations which is currently covered by almost 222 million square feet. In each province of fiefdom, Amazon warehouse workers are quipped on Reddit as the almighty rate rules which represent each worker's work efficiency. Amazon has increased to monopolistic dominance by reducing the critical time between production and utilization of commodities (Beranek and Buscher, 2021, p. 1227)
As per the view of Gordon, (2021, p. 149), nowadays, the company has focused on building a high-performance workforce for increasing company importance as well as business leaders' performance towards the organization. Transformational leadership theory might help each level of organization based on teams, divisions, departments, and organizations. Transformational leadership theory might help for motivating employees, intellectual stimulation, idealized influence, and individualized consideration. With the advent wage of labor, time has been a major key part of disciplinary tools. However, Amazon has taken these techniques to a new level for creating massive and intricate surveillance systems and controlling accelerated rates of productivity. Various sort and fulfillment centers have been vast, brightly lit affairs with unforgiving concrete floors and high ceilings. Amazon was granted a patent last year for aadvance wristband with a motion sensor design to influence a worker's hand regarding inventory items. Transformational leadership has ensured impression management which might lead to moral self-promotion by leaders. This theory is defined as one of the difficult factors to train or teach due to the combination of various leadership theories (Budur and Poturak, 2021, p. 67) Practitioners and adherents of six sigma methods have followed approaches which are defined as DMAIC. This acronym defines, measures, improves, controls and analyses. DMAIC is a statistically driven methodology that implements company performances as a mental framework for improving business processes. Based on ideology, Amazon might solve any seemingly unsolved issues by following five DMAIC steps:
As per the view of Purwantoet al., (2021, p. 61), A team led by the Six Sigma champion has defined a faulty process that has focused on during the decision-making process to achieve company requirements and goals. This concept has helped to measure team members' initial performance of the process and these statistical measures ensure to make a list of potential inputs which might increase issues as well as be a benefactor for team members to understand the benchmark performances process. After that, the team analyzes the process by isolating each input as well as potential reasons for failed tasks along with identifying the actual issues. Warehouse workers have adopted analytics to identify the actual reason for process errors. Team-work has the potential to improve system performances along with that team might add control to the process for ensuring to reduce regress as well as become ineffective (Fahmi et al., 2021, p. 2)
As per the view of Yadav et al., (2021, p. 2), lean six-sigma is a team that focuses on managerial approaches which might be defined to improve performance by eliminating waste as well as defects during the process of boosting standardization work. Hence, the issues with the poor supply chain management of Amazon can be depicted and resolved with this particular approach. Six-sigma methods and tools is a combination which lean manufacturing-lean enterprise philosophy for reducing wastage of physical resources, efforts, times, and talent for assuring product quality and organizational process. Resources that might not get the value for end customers are considered waste as well as eliminated. At typical fulfillment centers, some of the workers might unpack products arriving from suppliers and manufacturers. Based on research it has been found that pickers fulfill orders by receiving correct items from the shelves which are conveyed to packers who utilize the order for shipment. Thus the company has adopted various technological equipment for providing effective products as well as improving productivity (Gunarathne and Lee, 2021, p. 127402).
Discussion
As per the view of Delfanti, (2021, p. 39), this research has observed various major barriers related to Amazon relates to foot-dragging, dissimulation, desertion, pilfering, false compliance, feigned ignorance, arson, slander, and sabotage. Apart from these, Amazon has created a vast logistics empire for subjecting the workforce to extreme levels of technological disciplines. Some of the former Amazon employees have encountered organizational warehouse workers along with analysis exit interviews in Glassdoor and Indeed along with visiting online forums while Amazon workers might congregate, complain, commiserate and deal with any crisis, and provide some advice. The employees have gathered data relating to the regime of total surveillance as well as bodily control of Amazon which might lead to control growing logistics in a workforce. The employees of Amazon know counter-strategies in which workers are deployed to resist boredom, pain, dehumanization, and mental health crisis which Amazon's disciplinary apparatus exacts. Based on the interview with warehouse workers it has been analyzed most of the employees cheat for boosting artificially productive numbers and this trick has been passed to each other by code language. Along with that, the employees have used scanners to address erroneously underpriced items as well as purchase them in bulk. Thus, it also has been addressed that employees play pranks without harming anyone on overbearing managers and most of them skirt safety rules to move faster. However, some of the sources are still hesitant to disclose some major tactics, mainly which might openly defy Amazon’s rules and regulations. In most cases, the researchers have tried to avoid details that might be deliberately vague (Bacon, 2020, p. 39).
Meanwhile, the most common form of resistance among Amazon employees is to quit. A warehouse organizer in Illinois has stated that employees more than six months under the company have been considered an Old guard. For instance, for most of the employees as well as workers, Amazon warehouse jobs are exhausting, unsafe, and deadening. The employees mainly work to be the bone and wind up washing out said a fulfillment center worker in Northampton country in Pennsylvania. Employees who still work with Amazon have drawn generous compensation as well as benefits packages regarding other low-wage workplaces. Running jokes is the major benefit of working with Amazon. For full-time employees, Amazon has provided health insurance plans as well as more than 401(k) packages in the year 2018, October. The CEO Jeff Bezos has established more than $15 minimum wage across the United States warehouses. After that Amazon has tended to increase employees' salaries more than other employers in the logistics industry. Amazon has established fulfillment centers in hollowed-out industrial areas along with that exurban fringes for increasing unlivable cities. Most of the time it has been identified that warehouse jobs are the best game in the current professional field, however, workers have addressed it as not worth the trouble.
Meanwhile, based on a report it has been found that Amazon has leased the majority of new and high-cost 590,000 SF multi-story warehouse located in south Seattle which has allowed trucking to access both first and second floors. This is one of the major strategy approaches of Amazon for being able to reach 90% of shoppers within a day. Thus, it is intriguing that Amazon has still adopted extreme space limitations for different approaches. The organization has decided to pay more attention to warehouse space to achieve better proximity as customers are understandable. It is required for Amazon to automate storage as well as retrieval and shift inventory to individual items rather than shipping cases. This might help to accomplish the two most important aspects such as dramatical shrink footprint and supporting similar numbers of SKUs for reducing real estate costs rates. Another one is increasing velocity of inventory turns as inventory for each SKU might set item demand (Batwadaet al., 2019, p. 48) As per the view of Delfanti, (2021, p. 39), it can be assumed that during the process of automating the warehouse it is required to increase capital investment as well as supply chain rates to reduce products from any shipping cases. There are great chances that might provide lower-cost collusion than multi-level warehouses. Another aspect is that the position of Amazon has leveraged the scales to increase supplier cooperation transition. Lack of inventory is a nightmare thus no one might purchase out-of-stock products due to accustomed convenience. One of the worst parts is that it provides time for competition to catch up, as customers might get products from another brand as Amazon is unavailable. Competitors might get positive reviews, in the meantime company might get negative reviews due to running out of inventory. Besides the lack of inventory, there is another aspect of over-ordering more than customers demand. This might define items sitting in warehouses as well as costing storage fees. Amazon’s poor supply chain management is the major aspect as the product does not disappear from one location and reappears in another. The company has requirements to shift products carefully, swiftly, and efficiently along with keeping them safe all the way. Without a lack of supply chain management, product quality, as well as availability, suffers based on buyer arrangement, which might refer to a threat and taxed resources. Suppliers are not unerringly reliable as well as various things might get defaulted during the manufacturing process and small incidents might snowball into complete shutdown. This can happen with suppliers without preparing adequately for the scenarios which might lead to a disaster. The connection between buyers and suppliers might break down with resentment as well as cause rifts that might take a longer period to resolve (Reese and Bielitz, 2021, p. 294).
Conclusion
An organization has various job roles for each department and a company such as Amazon has various roles in each department with greater responsibilities. However, there are various issues. Amazon is currently experiencing some barriers due to low productivity along with other aspects. Based on the above research it has been concludes that various issues relate to Amazon along with some theories relating to the organization for overcoming the barriers (Amazon.com. 2022). The company has granted a patent for a haptic wristband with various motion sensors that guide workers’ hands via inventory items or some darkly speculated to buzz while falling behind which mightrequired some positive motivation to speed up. Company pickers have the responsibility to pick correct teams after that scan product barcodes which eventually direct the location of the products to pick the product as well as begin to countdown the duration of the time. On the other hand, scanners are defines as one of the powerful surveillance tools, which measure productivity rates by displaying interfaces along with the time between subsequent scans also known as Time Off Task. If the time exceeds more than fifteen minutes, might reduce the rates prescribed speeds for a day which might cause trouble for employment. For instance, company managers have focused on encouraging competition by posting employees' productivity ranked at the end of the day. Some warehouses have made a whiteboard which is also referred to as a printed piece of paper or might be an electronic display. A former warehouse worker of “Ashleigh Strange” in Breinigsville, Pennsylvania between the years of 2013 to 2015 has referred to this practice as a method of group shaming. Hence, this type of issue has been discussed in this research which needs to be implemented.
Recommendations
As per the view of Jao-Hong and Kuo-Liang, (2021, p. 508), Amazon online workers' forums are filled with strategies to artificially increase the rates. One worker has been analyzing that managers are basing on productivity numbers to start work quickly after a break. This research has assumed the issues relate specifically to Amazon warehouse workers for improving work efficiency which might eventually help to increase production rates of the company. A German warehouse worker, Geissler has observed this phenomenon with fellow colleagues in Leipzig. On the other hand, some workers have reported deep camaraderie with fellow co-workers. During the
process, managers try to foster a culture of snitching that sometimes might not work. Above the research has discussed some issues and related theories which might be beneficial for the company to improve productivity. This research has adopted transformational leadership theory, the six-sigma concept, Drucker's theory, and contingency leadership theory. For instance, transformational and contingency leadership theory might be beneficial for improving work efficiency in the workplace (Späthet al., 2021, p. 325).
As Amazon warehouse defines job roles to work with a team thus contingency leadership situational leadership and decision making theory might help to maintain positivity in the workplace. Decision-making leadership models of contingency leadership models have put forth ideas which effective leaders size up situations and determine to support each group towards effort and adjust preferable leadership style. On the other hand, transformational leadership has helped to encourage employees which eventually maintain positivity in a work environment. Thus, this theory might help Amazon to overcome all the barriers and improve work efficiency in the organization.
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