Ethio catering business feasibility - Market and Human Resource Feasibility for Ethio Catering in Melbourne

Question

Task: What are the Ethio catering business feasibility for launching an Ethio catering service in Melbourne?

Answer

Market Feasibility

Food and beverages Ethio catering business feasibilityes have a tendency of registering high success rates due to food being a basic consumer product that every person loves. Whenever people have the surplus money or would like to hold a small meeting or celebration food and beverages are always shared making it the perfect ventures for entrepreneur’s (Neves, 2014).

Ethio catering would target catering to all consumer groups helping increase the Ethio catering business feasibility potential to secure higher sales and profits. With food being everybody’s favourite the proposed Ethio catering business feasibility is expected to register a 15% growth rate and is likely to register constant customer interest throughout the year. The Ethio catering business feasibility would target catering for families, Ethio catering business feasibilityes, and parties by offering unique and high-quality Ethio cuisine.

This is a new concept to Melbourne which is likely to attract consumer interest due to many Australia preferring to indulge in international cuisine today which promises constant interest towards the Ethio cuisines. We intend on targeting the entire consumer market by advertising on social media, radio, and Television and expect to service 1% of Melbourne’s populations. This target shall gradually growth at a projected 10-15% per annum thus ensuring constant consumer interest. The Ethio catering business feasibility would require adhering to all licensing and taxations norms and be able to meet industry dynamics by delivering products which meet international standards and customer expectations (Pizam, 2012).

The Ethio catering business feasibility is likely to retain its market dominance and monopoly due to it being an authentic Ethio cuisine which requires specialized knowledge and skill to create and limiting the number of entrepreneurs considering starting up similar Ethio catering business feasibilityes in the city.

Human Resource Feasibility

Ethio catering service Pty Ltd would specialize in offering Ethio Cuisine, therefore, requiring the Ethio catering business feasibility to acquire human resource with an expertise in Ethio cuisine preparation who would manage the pantry. The management and technical experts would be in charge of managing marketing and customer relations and supplies. The Ethio catering business feasibility would be private owners and support a hierarchy management structure where each staff level would be expected to report to their superior before moving to the higher levels (Kavanagh & Johnson, 2017).

Manpower for marketing, sales, customer relations, and supplies would be hired from the local Melbourne labour market and community but the cooks specializing in the Ethio cruising would be outsourced directly from Ethiopia thus ensuring they deliver an authentic taste to their dishes. All employees will need to meet basic educations and experience specifications before being hired with the exception of staff that performs technical roles such as the Ethio cooks who would be evaluated based on their experience, practical knowledge and taste of food.

All employees will need to attend training sessions to improve their knowledge and working skills with the aim of improving efficiency and smooth work flows and aligning them to international standards. The Ethio catering business feasibility targets to register a 15% annual growth rate which will be reported to all staff by the directors on an annual basis (Blackburn, 2015). This will help keep staff informed regarding the Ethio catering business feasibilityes performance and areas which may require additional efforts to improve company’s growth strategy.

Bibliography

Blackburn, W., 2015. The Sustainability Handbook: The Complete Management Guide to Achieving Social, Economic. 2nd ed. Washington: West Academic.

Kavanagh, M.J. & Johnson, R.D., 2017. Human Resource Information Systems: Basics, Applications, and Future Directions. 4th ed. SAGE Publications.

Neves, M.F., 2014. The Future of Food Ethio catering business feasibility: The Facts, The Impacts and The Acts. Singerpore: World Scientific.

Pizam, A., 2012. International Encyclopedia of Hospitality Management. 2nd ed. Burmington: Routledge.