Analysis On Hexapod Robot Marketing Plan

Question

Task: As this is individual work students are the CEO (Chief Executive Officer). When prepare the detailed lean start-up development plan the individual student should cover functional aspects of the new venture that would be the responsibility of other members of the start-up team.

Answer

1. Introductionto Hexapod Robot marketing plan
The 'innovation' is needed in the business process because it will provide more efficiency into the production, product, and business ideas. It will also increase the viability of a product to potential customers. The main objective behind creating a start-up business is to increase the viability of the product and the 'business model' to provide 'value-based' product/service to the customer efficiently(Bortolini, et al., 2018). CEO plays an important and vital role in the 'fundamental' transform of business by executing a strategic and critical value-generation element for the customers. The management knowledge perceived by the CEO of a company provides an efficient 'sales' strategy and focuses on the promotional processes (Seo, et al., 2018). They plan according to an ‘innovative’ idea which is both impactful on the society and profitable for a ‘long-run’.

The 'lean' startup of creating and disseminating a new product with a particular value can face uncertain consequences. The 'business model' canvas is needed to be accurate and unbiased to avoid any challenge and specific areas (Felin, et al., 2019). The current assessment will discuss the business objectives, market value, business 'model', and a Hexapod Robot marketing planfor a new office sanitization product – "Hexapod Robot". The report on Hexapod Robot marketing plan will be described from a CEO perspective to analyze and explain the viability and beneficial aspect of the new sanitization device for offices. The target customer base for this product will be the USA and Australia at the initial stage. The target consumer will be from various 'private' and 'public' sector offices.

2. Business Objectives
The main business objective for the new office sanitization device "Hexapod Robot" is needed to be at the market soon. The main reason for developing this Hexapod Robot marketing planis to secure the sanitization process in the current "Covid-19" situation. It will work contactless and cleaning workers would not face any trouble in catching or spreading the virus easily. Sanitization is the most crucial in this pandemic situation. The ‘automation’ cleaning and sanitizing devices will clean the floors time-efficiently and reduce human efforts (Das, et al., 2019). The initial investment amount will be $2.5 million, including the manufacturing cost, worker's salary, packaging, and shipment ship. The devices will be priced at $200 - $350 according to the model and features. The estimated profit after a year will be $1 million. The management is targeted to sell the device at least 10,000 different organizations. The three-year revenue for the new sanitization device can be $308,000, $360,000, and $300,000 respectively. Total gain would be $20,000, $30,000 and $18,000 respectively in three years.

The increasing advancement in ‘IoT’ makes various industries and individuals to generate value-based ‘innovations’. The ‘agile’ process of inventing a unique product/service at the current market needs a proper ‘business model’ and entrepreneurship nature to create a new ‘industrial’ landscape with the existing knowledge (Baloutsos, et al., 2020). However, the actual business process has various consequences and risk factors. The technology has led the organizations to offer their employees to provide their inputs from their homes. However, it cannot be a permanent solution to enhance and progress business processes. It is important to take effective safety measures while initiating Hexapod Robot marketing plan and provide a healthy environment for the employees without risking the lives of the cleaning staff.

3. Customer ‘Value Proposition’ Canvas

Fig 1: ‘Value Proposition’ Canvas for Office ‘Sanitization’ “Hexapod Robot”

The primary role of a 'value proposition' canvas is to help the business administrators about the customer's perspective, demand, and the requirement on the new product/service. The basic purpose of creating a 'value proposition' canvas for Hexapod Robot marketing plan is to understand the value of the new product and how it is filling those requirement gaps. The 'value proposition' helps in conceptualizing the marketing condition, especially in the current "Covid-19" pandemic to exploring beneficial marketing areas, such as 'digital' marketing and strategic 'supply-chain' process (Key, et al., 2020). The current assessment on Hexapod Robot marketing plan will assess both the 'value proposition' map in the administrator's perspective and 'customer profile' to understand their requirements and potential gaps.

• ‘Value Proposition’ Map

• ‘Customer Profile’

4. Lean ‘Business Model’ Canvas

Fig 2: ‘Business Model’ Canvas for Office ‘Sanitization’ “Hexapod Robot”
Alexander Osterwalder invented the famous ‘Business Model’ canvas to generate business objectives into several parts to understand the internal factors of an ‘innovative’ product/service. ‘Business Model’ canvas is considered as a tool to explore the ‘sustainable-oriented’ ‘innovation’ based on the ‘life-cycle’ of the new product. The ‘Business Model’ canvas for Hexapod Robot marketing plan showcases the nine different areas of starting a new product/service. The entrepreneurs are using the 'Business Model' canvas to enhance their 'self-efficiency' in managing these nine areas related to the new product, its customers, key factors, and revenue planning (Keane, et al., 2018). The ‘Business Model’ canvas (BMC) is a vital part of any start-up to analyze the existing dimensions to make the Hexapod Robot marketing planefficient.

The ‘Business Model’ canvas is consisting of nine elements – 'key' partners, activities, resources, 'value proposition', channels, 'customer' segment, relationship, 'cost' structure, and 'revenue' steam. The model will give a clear picture of how these nine elements linked with each other to sustain a start-up.

• ‘Key’ Partners
The 'key' partners of the "Hexapod Robot" office sanitizer are 'corporate', 'public', and 'private' sectors. Besides, the manufacturing and marketing process includes product engineers, scientists, investors, and product parts suppliers.

• ‘Key’ Activities
The main activities that the “Hexapod Robot” office sanitization device will involve is cleaning the office surface with ‘UV’ light to eliminate the virus effectively. It will also do the cleaning in the ‘automated’ process without any human contact.

• ‘Key’ Resources
The 'key' resources of the Hexapod Robot marketing plan are system engineers, researchers, product part suppliers, production maintenance and procedure space, 'inventory' system, investors, and supply dealers.

• ‘Value Proposition’
The 'automated' office sanitization device "Hexapod Robot" will provide its 'value proposition' factors to various 'private' and 'public' enterprises hailed from the USA and Australia. Those offices will receive a 'high-quality' sanitization device with no human contact requirement to restrict the "Covid-19" virus from spreading.

• Channels
The channels through which the customer will receive the new “Hexapod Robot” office sanitization device are the ‘e-commerce’ websites, ‘over-the-call’ order facility, and the ‘corporate’ and ‘private’ sector networks and partners.

• ‘Customer’ Segment
The initial launch of the office sanitization device "Hexapod Robot" will be for the customers from the USA and Australia.

• ‘Customer’ Relationship
"Hexapod" sanitization robot will save the effort and direct contact of the cleaning workers at the office places. It will give a healthy environment and save the cleaners from being vulnerable to catch the “Covid-19” virus.

• ‘Cost’ Structure
The initial investment for Hexapod Robot marketing planfor office sanitization will be $2.5 million. The investment is including of production process, engineers and workers remuneration, supplying materials, promotional and distribution costs. The first-year projected profit will be $1 million. The authority is aiming to distribute the device at least 10,000 offices across the USA and Australia.

• ‘Revenue’ Stream
The revenue generation will be retrieved from product sales, investors, and partners from various organizations.

5. Development Plan in Detail
5.1 Hexapod Robot marketing plan
The Hexapod Robot marketing planis a must for every "startup" as it defines the path of the startup. Marketing of the product through proper channels helps in increasing the reach of the product. The ‘lean’ set up for a new business will also help the management to keep agility and repetitive viability of the 'business model'. Proper planning to showcase the product helps in the growth of the company on the international market(Chernev, 2020). The “lean” startup should follow Hexapod Robot marketing plan described in the following steps: -

5.2 Operational Plan
The operational plan for Hexapod Robot marketing planincludes the manufacturing process, maintaining the overall quality of the product. The service and quality of the product is very essential for the startup to improve in the future(Polum & Huang, 2019). “Hexapod” is a technological product that needs some specific manufacturing process and software configuration before launching in the market. The product will have a great demand in the market as per the current situation and thus, the startup can make plenty of profit through their product(Polum & Huang, 2019). The operational plan should include the points listed below: -

5.3 Technical Solution and ‘Information Technology’ Plan
The product of the Startup is technological and thus it includes a broad IT plan. There will be an expert team that will handle all the operations and feedback of the customer on a particular product(Lee, et al., 2018). "Hexapod" will need maintenance that will help it to modify and upgrade itself. The “Hexapod Robot” will be an ideal sanitization device for office places in mitigating the spreading of “Covid-19”. Broad IT plan helps in mitigating the technical issues and provide relevant solutions on it(Lloyd, 2020). The Company must engage proper strategies to modify the company that will lead to the launch of new products related to "robotics"(Lee, et al., 2018). The Hexapod Robot marketing planshould include the following points. They are listed below: -

a. Design new products by studying the market demand so that the company can engage new customers on their system(Lloyd, 2020). It will help to add value to the company and increase the engagement on the international market.
b. Planning the strategies for increasing the value of the Company on the market by implementing innovative methods(Lloyd, 2020).
c. Developing new products by analyzing the market trends and the cost should be made cheap so that it can attract more customers.
d. Setting up a team to provide measures for technical problems and all-time service(Lloyd, 2020).

5.4 Human Resources and Organization Plan
"Human Resources" for Hexapod Robot marketing plan involves handling the employee management of the company along with maintaining the organizational performance(Kavanagh & Johnson, 2017). The startup needs to maintain organizational performance as it helps in the improvement of Company. The role of HRM includes from training session to appraisal for “performance” related to the “employee management”(Kavanagh & Johnson, 2017). The HRM looks upon the factors for Hexapod Robot marketing plan listed below: -
a. Workplace Policy- The policies need to be developed in such a way so that the goals can be met(Goodin & Davis-Ngatai, 2018). It should include the safety and security of the employees along with the Company’ developmental policy.
b. Staffing- The recruitment process in the company will be made by studying the demand(Goodin & Davis-Ngatai, 2018). The HRM must evaluate the demand of the staff on the company. The company make growth in the international market by the involvement of skilled employees on the organization.
c. Compensation and “benefits” for the employees- The employees get attracted to those companies that pay huge benefits to them(Goodin & Davis-Ngatai, 2018). Being a startup, adequate compensation must be given, for attracting skilled employees on the organization.

6. Potential Future Development
The initial development of the Hexapod Robot marketing planwill test its viability among various 'private' and 'public' sectors in sanitizing the office premises effectively with the help of 'UV' light and other scientific features. The 'automated' feature will help the offices to acquire a safe sanitization process without making or engaging any human contact. The engineers engaged in the development process are planning to incorporate the 'navigation' feature to the Hexapod Robot marketing plan that can automatically clean the surfaces at the office spaces by using an 'Omni-wheel' wheel (Yatmono, et al., 2019). It analyzes those different areas to understand the requirement and impact of the new product. The current device provides a remote control feature that can be optimized with a timer setting option. It is making at a beginner level to access by non-technical people easily.
In the future, the engineers are planning to develop the ‘sensor’ quality more diverse so that it can move according to sensing germs and uncleanedsurfaces to start the cleaning process automatically. The engineers are also planning to provide some other features, such as disinfecting the liquid spraying process while cleaning the surface, upgrade the 'UV' light intensity according to the sensor, and making other models according to various sizes of enterprises. The implementation of 'artificial intelligence' in the 'automation' devices enhances the mechanism efficiently (Zhang, et al., 2017). All the future development is dependable on the performance of the initial device and whether it will be succeeded in fulfilling the customer's demand.

7. Summary: Reasons behind Investing in this 'Lean' Start-up Hexapod Robot marketing plan
"Hexapod Robot" is the most efficient sanitization device at the office premises. The 'lean' startup becomes the most impactful 'innovative' entrepreneurship that mitigates uncertainty by conducting repetitive experimentation (Bocken and Snihur, 2019). The experimentation for this current device has arrived from the necessity of disinfecting the surroundings effectively to mitigate the fast-spreading of the "Covid-19" virus. The reason behind investing the current Hexapod Robot marketing plan isto provide an effective sanitization device during the current Covid-19 situation for contactless cleaning process at office place.On the other hand, it is needed for the corporate and public offices to get to their normal schedule to make impactful decisions in restricting the possible 'financial crisis' around the world. The 'automated' sanitization device will reduce the possibility of human contact during the cleaning process. It is also efficient for cleaning workers to not engage manually during the disinfection process.

The current assessment has been discussed from a CEO perspective that analyzed the market position of the new product, customer demand, and business plans. The two main components in the 'lean' startup search for the required product/service and execute it. The entrepreneurs need to identify the appropriate target consumers for the new product to assess their demand in making the process more valuable (York, 2018).It also provides information related to the customer's requirement that helps in creating a more efficient Hexapod Robot marketing planfor innovation. In the current assessment, the CEO perspective has analyzed the ‘customer profile’ from the ‘value proposition’ mapping. “Hexapod Robot” as an office sanitization device is required to provide a safer and healthy environment for the employees.

8. References
Baloutsos, S., Karagiannaki, A. & Mourtos, I., 2020. Business Model Generation for Industry 4.0: A “Lean Startup” Approach. Hexapod Robot marketing planThe International Technology Management Review.

Bocken, N. & Snihur, Y., 2019. Lean startup and the business model: Experimenting for novelty and impact. Long Range Planning, p. 101953.

Bortolini, R. F., Cortimiglia, M. N., Danilevicz, A. d. M. F. & Ghezzi, A., 2018. Lean Startup: a comprehensive historical review. Management Decision.

Chernev, A., 2020. The marketing plan handbook. s.l.:Cerebellum Press.

Das, N. R., Daga, R., Avte, S. & Mhatre, K., 2019. Robotic Automated Floor Cleaner.

Felin, T., Gambardella, A., Stern, S. & Zenger, T., 2019. Lean startup and the business model: Experimentation revisited. Forthcoming in Long Range Planning (Open Access).

Fernandes, S. d. C., Rosa, M., Queiroz, C. & Rozenfeld, H., 2018. An initial prototype of a tool for defining value proposition in the product-service system (PSS) design. s.l., s.n., pp. 281-292.

Gierej, S., 2017. Techniques for designing value propositions applicable to the concept of outcome-economy. Engineering Management in Production and Services, 9(1), pp. 56-63.

Goodin, T. & Davis-Ngatai, P. S. T., 2018. Implementing a human resource plan. Kings & Queens Journal, 1(1), pp. 11-17.

Hollensen, S., 2019. Marketing management: A relationship approach. s.l.:Pearson Education.

Kavanagh, M. J. & Johnson, R. D., 2017. Human resource information systems: Basics, applications, and future directions. s.l.:Sage Publications.

Keane, S. F., Cormican, K. T. & Sheahan, J. N., 2018. Comparing how entrepreneurs and managers represent the elements of the business model canvas.Hexapod Robot marketing planJournal of Business Venturing Insights, Volume 9, pp. 65-74.

Key, T. M. et al., 2020. Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence. AMS Review, pp. 1-17.

Kundu, V., 2020. Creating an Effective Customer Value Proposition Process.

Lee, M. et al., 2018. How to respond to the fourth industrial revolution, or the second information technology revolution? Dynamic new combinations between technology, market, and society through open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), p. 21.

Lloyd, I., 2020. Information technology law. s.l.:Oxford University Press.

Neuhüttler, J., Woyke, I. C. & Ganz, W., 2017. Applying value proposition design for developing smart service business models in manufacturing firms. s.l., Springer, pp. 103-114.

Polum, T. B. & Huang, J., 2019. Operational Plan: Estimation of Black Rockfish Sport Harvest in the Kodiak Area by Commercial District.

Seo, S. Y., Kim, S. D. & Lee, M.-S., 2018. The Effects of Knowledge Assets on the Performances of Startup Firms: Moderating Effects of Promotion Focus. The Journal of Asian Finance, Economics and Business (JAFEB), 5(4), pp. 187-199.

Thomas, R. S. et al., 2018. The US Federal Tox21 Program: A strategic and operational plan for continued leadership. Altex, 35(2), p. 163.

Yatmono, S., Khairudin, M., Pramono, H. S. & Asmara, A., 2019. Development of Intelligent Floor Cleaning Robot. s.l., IOP Publishing, p. 012014.

York, J. M., 2018. Putting lean startup into perspective: A novel approach for discovering and developing a successful business model. Arch Bus Adm Manag.

Zhang, T. et al., 2017. Current trends in the development of intelligent unmanned autonomous systems. Hexapod Robot marketing planFrontiers of information technology & electronic engineering, 18(1), pp. 68-85.

9. Appendix 1
Primary and Secondary Market Research on Hexapod Robot marketing plan
a. Market Size- The market size states that the product will get a high growth.
b. Market Growth- The demand will be high as per the current situation thus, the market growth will be high.
c. Customer Preferences- It has been acquired from 15 participants through questionnaires.
Question: Which type of product would you like for sanitization?
Answer: 10 participants- Automatic cleaning technique.
5 participants- Manual technique.
d. Segments- Data has been taken from the corporate sectors that want to install the automatic sanitization procedure.
e. Competitors- The competitors will be the companies that involve in developing latest technological products using “robotics”.
f. Key Partners- The owners of the corporate offices and the distributors of the sanitization tools suppliers.
g. Channels- E-commerce sites, offline delivery.
h. Technologies- hardware and software tools.
i. Job descriptions- Sanitizing the surfaces and offices to maintain hygiene in the building.
j. Labor Market Information- The information will be achieved from the various job portals as it will involve IT experts to maintain the product.?

10. Appendix 2

Financial Plan for 2nd year

Financial Plan for 3rd year